
Hi, I’m Sumaiya
A holistic designer with a strong focus on collaboration, co-design, and co-creation.

Experience
My experience is in UX, UI, and Service design across the luxury and telecom sectors in Dubai, UAE.
As a holistic designer, I work cross functionally with different teams and departments and collaborate with peers across all levels.
Dubai, UAE | Milan, Italy
Brands I’ve worked with & Companies I’ve worked at
My Toolkit
Design is an iterative process and good design is a collaboration between designers and end users.
As a holistic designer, I’m part of the entire design process from user research to design, all the way up until user acceptance testing and launching.
Design Thinking
I use Design Thinking and combine both qualitative and quantitative research to gather insights.
Prototyping & Testing
Designs are prototyped and tested continuously to ensure they’re in line with user and business expectations.
Product & Project Management
I work cross functionally with other departments and teams to ensure ideas are implemented according to designs.