Hi, I’m Sumaiya

A holistic designer with a strong focus on collaboration, co-design, and co-creation.

Experience

My experience is in UX, UI, and Service design across the luxury and telecom sectors in Dubai, UAE.

As a holistic designer, I work cross functionally with different teams and departments and collaborate with peers across all levels.

Dubai, UAE | Milan, Italy

Brands I’ve worked with & Companies I’ve worked at

My Toolkit

Design is an iterative process and good design is a collaboration between designers and end users.

As a holistic designer, I’m part of the entire design process from user research to design, all the way up until user acceptance testing and launching.

Design Thinking

I use Design Thinking and combine both qualitative and quantitative research to gather insights.

Prototyping & Testing

Designs are prototyped and tested continuously to ensure they’re in line with user and business expectations.

Product & Project Management

I work cross functionally with other departments and teams to ensure ideas are implemented according to designs.