UX & UI Design
L’Occitane 2.0
Revamping an existing website/design to re-platform from a legacy system to Salesforce
COMPANY & DEPARTMENT
Company: Chalhoub Group. The Group is based in Dubai, UAE with retail networks across the GCC and Egypt.
Department: Digital Team, Beauty Vertical
DURATION
January 2019 - June 2019
PROJECT TYPE
Product Design
THE CHALLENGE
Working with and updating existing L’Occitane designs, along with creating new sections and tools for the website.
All designs were approved by the brand manager of L’Occitane at Chalhoub Group, as well as the global team based in the US.
TOOLS USED
Adobe XD: for designing and mapping interactions
Zeplin: for sharing files and design specs with developers
Jira: for product management, logging issues, and testing
MY ROLE, SCOPE & METHODOLOGY
Role: UX & UI Lead working cross functionally with IT (developers), a product manager (external), and the L’Occitane team. Additionally, I also made frequent contributions to the product roadmap.
Scope/deliverables: Front-end designs for website (desktop, tablet, mobile), design validation, UAT prior to launch
Methodology: Lean UX (think, make, check); agile with 2 week sprints
Problem Setting
THE FOCUS
The focus for this project was L’Occitane — the foundation of the website was designed on a RefApp level (which essentially means the L’Occitane e-com website is be a building block for all other e-com websites of Chalhoub Group).
THE REASON
The website was hosted on a legacy system where the designs were old and load time was slow. Re-platforming to Salesforce would decrease load time and have an improved CMS which would make it easier for Content Managers to update the e-com website.
The Website
The website was designed in both English and Arabic, with extra attention given to Arabic as the font sizes tend to smaller.
L’Occitane first launched in UAE, then KSA. Kuwait, Qatar, and Bahrain followed soon after.
Visit the website here.
Additional Features
PICK & MIX
During a workshop conducted with data analysts and brand marketers, I discovered that L’Occitane is very popular for their gifts.
Sales associates also informed me that customers tend to come into the store looking for gifts to buy for their friends and family. While customers appreciate the pre-made gift packs, they want to have more control over the items and would prefer to make their own gift sets.
We aligned with business and created a custom “Pick & Mix” solution for L’Occitane. Users had the freedom to choose a total of three products, two would be paid and one would be free.
The gift set would come in a custom L’Occitane gift box.
E-COMMERCE & CLIENTELING APP INTEGRATION
The website, the Clienteling iOS App, and CRM platforms are all integrated — everything is built on Salesforce technology, so everyone has a holistic view of each customer. Prior to Salesforce, the website and CRM platforms were on different platforms and worked in silos.